Fairfield, NJ (APW) December 22, 2008 -- Crispy Green Inc., the maker of Crispy Green Crispy Fruit premium, freeze-dried fruit snacks, today announced that the company has joined forces with the Produce for Better Health Foundation (PBH) in support of the Fruits & Veggies--More Matters national health initiative.
Fruits & Veggies - More Matters was created by PBH to encourage more consumers to improve their health by eating more fruits and vegetables in their diets and supports the principles in which Crispy Green was created. Inspired by her life-long passion for great food and healthy eating, Angela Liu, Crispy Green's president and founder created what she viewed as the best snack offered by nature with no added sugar, preservatives, colors, flavors, fat or cholesterol - Crispy Fruit.
"I am passionate about helping people develop healthy habits and knew that if the product was delicious and nutritious, consumers would embrace Crispy Fruit and rediscover that fruit can be fun to eat," says Liu.
Research shows that eating a healthy diet filled with lots of fruit helps to reduce the risk of chronic disease, but often because of hectic work schedules and other pressures, it can often become a challenge to eat enough fruit in the diet. "We have tried to eliminate the excuses for eating more fruit with a high quality product that is convenient, portable and nutritious," adds Liu. "To reinforce our commitment to consumers, we offer introduce one new flavor each year and consumers can look for even more innovations in the coming months."
"The Fruits & Veggies - More Matters message is intentionally simple - Eating more fruits and vegetables every day can lead to better health - and our logo is there to serve as a gentle reminder," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. "The Crispy Apples and Crispy Pears have recently been approved to carry the Fruits & Veggies--More Matters logo."
Can't Eat Enough Fruit Each Day? Now You Can
Crispy Green's line of Crispy Fruit snacks - Crispy Apples, Crispy Apricots, Crispy Peaches, Crispy Pears and Crispy Pineapples offer a fun and delicious way to increase your daily fruit intake.
Crispy Fruit are made of 100% high quality, freeze-dried fruit slices - and nothing else. These all-natural snacks are available in moisture-free, convenient single serving size and the handy 'Grab & Go' 6-PACKs. Crispy Fruit offers the wholesomeness and natural goodness of fresh fruit in small, snack-sized portions.
Crispy Fruit is the perfect 'go anywhere' snack and can be tuck into a lunchbox, backpack, briefcase or school locker and puts fresh fruit at your fingertips at anytime.
All of Crispy Green's Crispy Fruit products can be found in the produce and grocery aisles of many leading supermarkets and natural and specialty food stores located throughout the United States. To find a Crispy Green retailer in your area, go to www.crispygreen.com/storelocator/main.html. Crispy Green can also be purchased online at http://www.amazon.com or at the Crispy Green Web site at www.crispygreen.com/onlinestore.html.
About Crispy Green
Crispy Green Inc. (www.crispygreen.com) is the maker of Crispy Fruit freeze-dried fruit snacks sold under the brand Crispy Green� and is a leader in this category of products. The company was founded in August 2004 with a core mission to provide delicious, healthy and wholesome snacks using the best natural ingredients with no artificial flavor enhancement.
The Crispy Fruit line of snacks are made of real fruit, real taste, nothing else!A sophisticated freeze-drying process removes the water from fresh, sweet fruit, leaving behind the fruit's true essence in a light and crispy texture that's perfect for snacking. Crispy Green Crispy Fruit are a delicious, convenient way to add more fruit to your daily diet.
In 2005, Crispy Green introduced its line of Crispy Fruit in the United States. Since then, Crispy Green has been adding one new product each year to its Crispy Fruit product line to meet its rapidly growing distribution footprint.
About Fruits & Veggies--More Matters
Fruits & Veggies--More Matters is a national public health initiative launched in March 2007 by Produce for Better Health Foundation and Centers for Disease Control and Prevention in cooperation with other partners including the American Cancer Society, American Diabetes Association, and U.S. Department of Agriculture
